Coca Cola goes green

On 13 enero 2010 by Semios

“PlantBottle is our first generation recyclable PT plastic made partially from plants.”

Scott Vitters, the global head of sustainable packaging for the Coca-Cola Company, gave an interview to Greenbiz.com where he talked about the Plantbottle, their first generation recyclable PT plastic made partially from plants.

What could be the effects of such a significant action? If we consider the name, we can agree on the big impact a bottle made from plants could have on the average consumer, who is growing greener every day. Even if it´s “partially made for plants”, the marketing strategy is quite up-to-date and the name is probably going to be very popular and therefore, consolidate the concept.

You can find the complete interview at: http://www.greenbiz.com/podcast/2009/12/01/coca-cola-new-plantbottle-sows-path-greener-packaging

Deja un comentario

Note: Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>