Gabriela Pedranti teaches applied semiotics at IED, and this year, there is one project developed by two students of the Master in Fashion Management that offers very interesting views on the proposed...Read More
Ximena Tobi published a very interesting analysis of the relationship Argentinean and Brazilian cultures have with football. It’s part of the Semiotic Series of RW Connect, an online publicatio...Read More
by Gabriela Pedranti. There is no doubt that the emergence of active “prosumers” redefine what we used to understand in terms of media proposals, advertising and financial models. Through Eliseo V...Read More
by Ximena Tobi Since the emergence of social media, companies and brands have perceived as necessary to join the virtual space where millions of people worldwide move, perform actions and communicate....Read More
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